Appco Direct De

Appco Direct De penetrates into the target market

2010-05-12T23:15:00.000-07:00

The German market is experiencing an explicit business growth after Appco Direct De has been extensively increasing its direct marketing services. It is the network built through trust that succeeds in the professional relationship maintained by Appco Direct GmbH.
The direct interactions are based on quality services for which the personnel are intensively trained. The comprehensive direct marketing services include direct mail, door-to-door sales, event marketing, data analysis etc., done by the team of experts, who has a dedicated attitude and optimistic approach to attain the goals.
Thus, Appco Direct Germany focuses on increasing brand awareness by penetrating into the market segments to increase sales volumes for its clients.

Appco Direct Germany has a cohesive team

2010-04-29T07:43:00.000-07:00

The direct marketing sphere is all the more dynamic in nature and Appco Direct Germany succeeds by keeping up the spirit of a cohesive team. This enables the team to provide comprehensive solutions for different market segments. The principles of oneness and optimism has tied the team together to deliver marketing solutions that exceed expectations.

The company employs the services of both experienced professionals as well as young and fresh marketing talents. The combination of innovative and creative ideas of different generations of marketing professionals and team work works wonders for the company.

Thus, Appco Direct Germany works for results and effectively delivers quality products and services at attractive prices.

Appco Direct-New York Reise

2010-04-29T07:30:00.000-07:00

April 2010, Enrico Busch hat sein Geschenk, das er aufgrund seiner super Leistung im vergangenen Jahr bekommen hat, eingelöst. Für knapp 3 Tage gings nach New York, direkt nach Manhattan.Im Gepäck hatte er nicht nur Klamotten zum Wechseln, sondern auch seine US amerikanische Freundin.

Am Donnerstagabend buchten sich Enrico und seine Freundin bei schönstem Sommerwetter in das Hotel ein. Die Mitarbeiter an der Rezeption waren mega nett und gaben den beiden eine schöne Suite. Das Hotel ließ zwei Flaschen Wein auf die Suite bringen und bei diesen konnten es sich die beiden vor den vorhandenen Flatscreens gemütlich machen.

Der Freitag begann mit einem Erkundungsspaziergang am Hudson River, entlang der Brooklyn Bridge.Danach gings mit dem Boot in 3,5 Stunden um ganz Manhattan und natürlich zur Freiheitsstatue. Überall waren freundliche Leute und Enrico konnte auch eine Auskunft über den Weg nach China Town geben.

Am Samstagabend trafen sich die Beiden dann mit Freunden in einer Bar in der Lower East Side, in der es auch Radeberger Bier gab.

Mit diesen Eindrücken im Gepäck sollte es dann zurück gehen. New York wurde stilvoll in einer Limousine in Richtung Flughafen verlassen.

Es gab viel zu sehen und eine Menge Eindrücke zu verarbeiten.Das heißt, dass Enrico definitiv noch einmal „die Stadt die niemas schläft“ besuchen will.

Das Appco Germany Team präsentiert

2010-04-11T23:03:00.000-07:00

Wir haben erfolgreich unser 1. Rising Star Meeting am letzten Wochenende im März zu Ende gebracht. Es war eine bombastische Stimmung in einem vollen Saal. Das Nikko Hotel in Düsseldorf bot uns den Rahmen, um ein super Meeting zu veranstalten.

Daumen hoch. Wir haben drei neue Eigentümer (Owners)
befördert. Wir gratulieren Michael Späth, Michael Feldmann und
Jack Schmidt zu ihren eigenen GmbH’s in Düsseldorf, Köln und Leipzig.

Natürlich war auch MICHAEL SCULLY mit von der der Partie, der Geschäftsführer der Appco Direct GmbH war begeistert von der Entwicklung und übergab alle Auszeichnungen mit Freude.

Unser Ehrengast bei diesem Rising Star war der Vorstand der Appco Direct GmbH, CHRIS NIARCHOS. Er sprach zu allen und bedankte sich für die super Entwicklung bis dato in 2010 und er freut sich auf die nächsten erfolgreichen Monate.

Die Trainee Manager Sandra Prötorius, Christian Gerauer und Montassar Ghazouani haben wertvolle Tips und Erfahrungen über Re-train,das optimale Verhältnis für den eigenen Verkauf und dem Teambau und die Organisation eines Probetags vorgetragen.
Fantastisch war, dass wir schon am Anfang
des Jahres 22 FRs zum Trainee Manager
befördern konnten und diese sich dann über
einen Bonus von 200,- Euro gefreut haben.

Des weiteren sprach unsere Admin Dominika Bogacz über die Rolle und Funktionen der Position einer Admin in den einzelnen Büros.

In dem Bereich Charity konnte uns Felix Herber nützliche Tips und persönliche Erfahrungen geben.

Die neuen Owner Jack Schmidt und Michael Späth
haben dann auch mit Stolz über deren eigene
Entwicklung und Wachstum im Business
Face to Face gesprochen.

Danke an alle die hier gesprochen haben und uns ihre Erfahrungen und Tips mitteilten.

Appco Direct: Long-term planning works wonders

2010-03-29T04:43:00.000-07:00

Appco Direct DE always relies on long-term planning, which has always worked wonders for it.

In the book 'The 22 Immutable Laws of Marketing', by Al Ries and Jack Trout, it's said about long term planning, “Marketing effects take place over an extended period of time”. Appco Direct has always been following this policy. The company, which has a tradition of successful marketing spanning over two decades, never thinks of sacrificing long-term benefits for improving short-term balance sheets. Of course there are many short-term campaigns that deliver results very fast, in a very short span of time. But over-all, the company always seeks to think of long-term results and benefits. Appco's clients thus never think twice before entrusting the company with the promotion of their products or services, because they know that it's going to be a long-term thing for them as well. They and their products are going to have a long run in the market, they realise.

Appco Direct GmbH has thus made great achievements out of long-term associations with clients and long-term planning for its campaigns.

Appco Direct takes an extra effort to attain efficiency

2010-02-09T21:47:00.000-08:00

It is by taking an extra effort towards the attainment of direct marketing efficiency that Appco Direct is moving forward. This extra effort is propelled by the officials by constantly interacting and motivating the sales personnel.

Each and every field representative is trained to face the challenging market conditions with a positive attitude. The top officials assist the personnel by guiding them in the proper routes and also helping them with sales tips which are simple but realistic.

This extra effort on the part of the top officials build the confidence and commitment of the personnel to gain maximum efficiency and better performance while conducting direct sales and marketing activities. When the personnel are confident on what they are doing, the customers automatically trust in the company. This ultimately increases the customer acquisitions that increases return on investment for the credible clients of Appco Direct.

Appco Ireland makes good progress in the energy sector

2009-11-23T04:16:00.000-08:00

In the energy sector, Appco Ireland has been making good progress in recent months. The company has been helping one of its prominent clients in Ireland, which specialises in developing and operating wind farms not just in Ireland, but all across Europe, in customer acquisition in a really big way. Appco Ireland has already got the company over 38,000 customers with targets of half a million customers in the next five years. It was only in July 2009 that Appco Ireland came to be associated with this particular client and last month, in October the company's gross sales went above 3,700. In the energy sector, Appco Ireland sells only electricity presently, there are plans to switch over to dual-fuel in the near future itself.

Appco’s commitment to maintain database

2009-10-26T04:39:00.000-07:00

Maintaining a database has always been one of the most important things for Appco Direct. The company, which banks much on its direct relations with customers, is dedicated to managing a detailed and comprehensive database which helps follow customers changing habits and interests with precision. A database is of utmost importance in direct marketing, hence Appco collect as many details as possible about the customer including their interests, lifestyle and even their attitudes. Things don't end here. The client is then able to keep in regular touch with the customers and follow changes in their lifestyles, helping them update the database regularly. This database is of immense help to the company or the independently contracted associate companies in the Network while carrying out any marketing campaign. The database helps the company representatives to decide upon the kind of product to be promoted and also to decide upon the strategy to be implemented for a particular product with a particular customer. Thus, it's to be pointed out that Appco's efforts to regularly maintain and update a comprehensive database is justifiable by all means.

Follow up means a lot to Appco

2009-10-19T03:15:00.000-07:00

Follow-up indeed means a lot to Appco. There is not just the usual kind of follow-up that any company would do on any of its ventures. Appco Direct keeps on making follow-ups on all fronts, from the marketing and promotion work to maintaining the database of customers and all other things. Regarding the database, the representatives who are part of the different marketing campaigns make regular updates based on their follow-up. They keep in regular touch with the customers and hence keep track of changing tastes and interests and also their changing lifestyles. This helps them a lot in choosing the brands to be promoted and also in deciding the strategies. For those who know how important follow-up is in any kind of marketing, this won't come as a surprise. Appco Direct takes a lot of pain to see to it that follow-up is done in a regular and systematic manner.

Appco India ticks on... wonderfully well!

2009-10-12T22:56:00.000-07:00

For quite some time, Appco India has been ticking great. The progress that The Appco India has made in India in the past few months is nothing short of spectacular. There has been promotions after promotions and success stories repeated one after the other at all levels, and of all kinds. The latest in the series of promotions, it must be noted, happened to be two Ownership promotions in one single day, that of Amit Gala and Aaron Papi, in September. There are definite reasons for the progress that the company has been registering in India, some of which are:

Quality Recruitment- The company pays utmost attention to the recruitment aspect as it's the quality of recruitment that matters most in the results registered by any company.
Professional coaching and the right kind of motivation. This is what keeps the sales and marketing professionals on the go.
Reviewing results and making analytical study of the market on a periodic basis.
Proper coordination between the owners and their team members.
Frequent meetings, conference calls and proper interaction between sales and marketing professionals.

These and many other factors contribute to the stupendous kind of success enjoyed by Appco India and also promises for the company a bright future.

Appco: Always the first

2009-09-29T23:42:00.000-07:00

Appco Direct has always been the first in the market, everywhere. Al Ries and Jack Trout, in their book 'The 22 Immutable Laws of Marketing', points out that being first in the market always counts. They point out that in all spheres of activity, the world remembers those who have been the first, but never the ones who have been the second. Likewise, in the market too, being the first is what matters, ultimately.

In all the sectors that it had ventured into, Appco Direct has managed to lead the way and come out with laurels in all its marketing campaigns. Those sales and marketing professionals who are part of many of these campaigns have been taught to aim for the top slot and nothing but the top slot. Each one works really hard and sees to it that Appco is always the first, in whatever it does and that the company remains the leader in the world of direct marketing.

Appco thrives on being different

2009-09-21T22:13:00.000-07:00

Daring to be different has become almost the order of the day, so if Appco as a whole claims to be daringly different, that may not seem a big thing - but big thing it is. Not many who think they dare to be different are in fact so, they are just wishing or pretending to be so.
Appco Direct has dared to think and act differently, and has done so from when it was founded years ago. The leaders who made the pioneering efforts for the company wanted things to start off on a rather unconventional note, hence it all started off in a very different manner, on a rather different track. Soon, success came seeking the company's marketing campaigns in spectacular style. From that point on, Appco Direct has made it a policy to think different, act different and attain things on a totally different level.
For Appco, daring to be different is no fad, it's more of a necessity and that's what keeps Appco ticking even amidst all these market downturns.

Appco dares! And wins!

2009-09-14T04:33:00.000-07:00

It’s a known fact that Appco dares and wins. For Appco Direct, the company dares in such a consistent manner and it's this that pays dividends, delivering for the clients consistentresults. Here's what all Appco dares to do:

The company dares to go on and on making sure it delivers for it’s clients. The company dares to think ahead of its time and moves ahead of trends, also setting new ones.
The company dares to get its independently contracted associated companies to hire the services of highly motivated and innovative individuals, who are coached into best practice sales professionals

With such a daring attitude as its prime asset, it won't surprise many when Appco Direct manages to lead the way.

Appco Direct: Care unlimited!

2009-09-07T04:49:00.000-07:00

At Appco Direct, it's all about care . The company cares for its clients and customers and does all that's possible to safeguard their interests. It also shows care towards those who work with them as well. The sales and marketing personnel contracted with the company have to face scores of hurdles and challenges every day. Of course they are coached to take all this in the stride and overcome hurdles and meet challenges head on. All the same, the company takes extra care to see to it that the sales and marketing teams get the best possible assistance and advice in handling tough situations.Appco gives ample opportunities to the sales and marketing professionals to communicate their concerns and aim to address these sales concerns quickly through new coaching methods. Those at the helm never forget to communicate regularly with the sales people and help them. It's this kind of a work culture that has proved to be a great springboard as far as Appco's success is concerned.

Appco: A new beginning every day

2009-08-27T04:03:00.000-07:00

Every morning marks a new beginning for Appco Direct. In fact the sales and marketing professionals working for the company see not just each day, but each moment itself as something new. Every new moment, every new day provides them the opportunity to do something and make it big, this is the kind of belief they have. Appco professionals always go ahead with the thought that there is very limited time at their disposal and hence they have got to make the most of every single moment, every single hour and every single day. This keeps them on the move and also helps them make each and every marketing endeavour end up a success. It's no wonder that Appco Direct has got a series of success stories to its credit.

Appco never had the time to look back

2009-08-20T05:04:00.000-07:00

Over two decades in the direct marketing sector, and Appco Direct is still going strong. The company never looks back; or, to be more precise, it could be said that Appco never had the time to look back. In just a few months after beginning operation, things had gathered full momentum and then it was looking at expansion. The company went on expanding and growing, taking on new sectors, including in its list of clients more and more companies and earning new customers in different countries. New marketing campaigns were being initiated almost every day and new strategies worked out and implemented. If at all there was some looking back, it was with an aim to learn from past experiences and make things work better. It's this kind of a spirit that has been keeping Appco Direct on the top in the direct marketing sector.

Appco maintains a healthy, cordial relation with all

2009-08-13T04:45:00.002-07:00

In the world of direct marketing, Appco Direct strives to be different by maintaining positive and healthy relationships with all- clients as well as customers. Appco places much on the relationships that are maintained with clients and customers for continuing to build its reputation in all marketing ventures. It should be noted that the company, which has always been ahead of trends and even setting trends and breaking conventions, is viewed by many across the world as a positive and progressive organisation. Appco has always tried to come up with comprehensive solutions for customers and the most appropriate solution for clients in marketing their products and services. This kind of a healthy attitude has helped Appco earn a positive reputation all over and expand with the whole-hearted support of both clients and customers.

Appco Direct makes it big in Spain

2009-08-06T01:56:00.000-07:00

It has been very eventful for Appco Direct in Spain, especially over the last decade. The company, which has earned for itself a reputation in the global direct marketing industry has managed to get as its clients some of the leading companies in Spain. With some dynamic leaders at the helm, it was of course natural for Appco to make a real impact in the Spanish market. The team of ‘go-getters’ working for Appco in Spain have made things work exceptionally well and have been registering some truly amazing results in different sectors, including telecommunications, finance, utilities and insurance. Appco has, in Spain, made it a point to make full use of the expertise of a group of experienced owners and at the same time invest in the zest and spirit of fresh and inexperienced young people as well, ensuring a bright future for Appco Direct.

Why would you like Appco's way of direct marketing?

2009-08-03T03:40:00.000-07:00

There are scores and scores of marketing companies all around us, making all kinds of claims and promises; then why choose Appco Direct? For the past two decades, Appco Direct has been leading the way in direct marketing. This is because the company has continued to challenge and innovatewith new initiatives and strategies.
There are of course many reasons why people choose the company...

The company seeks people not to sell products, but benefits.
As much importance is given to the interests of the customers as to those of its clients.
The company's representatives have a clear idea of the needs and requirements of the customers.
The company keeps abreast of changing times and takes in its stride all kinds of change.
The strategies devised by the company are innovative well thought out.
The best of what is available in the world market is brought to you with all promptness.

And, to top it all, Appco Direct offers you something that's basic and imperative in building goodwill among the public- the cheapest and most attractive of prices!

A' for Appco; 'A' for Attitude

2009-07-30T01:49:00.000-07:00

If 'A' stands for 'Appco', 'A' stands for 'Attitude' too. It's the attitude of the thousands of sales and marketing personnel working with Appco that has taken the company to exceptional heights in direct marketing. On the one hand while the company never seeks to compromise on standards set by it in the past, the representatives of the company are the most positive-minded ones and would never ever accept defeat or think of retreat in their marketing ventures. Their ‘go-getter’ kind of attitude, compels them to make the surge forward with all zest and vigour, sees them through and delivers spectacular results. They are imaginative in their strategies and in the implementation of marketing techniques. And with an untiring and uncompromising kind of zeal as their prime asset, they have made us realize that if 'A' stands for 'Appco' and for 'Attitude', 'A' also stands for 'Achievement'.

Appco Direct: Giving Poles Direct Marketing at its Best

2009-07-27T23:00:00.000-07:00

Having completed five successful years in Poland, Appco Direct is giving the country direct marketing of the very best quality. The most sought-after of international brands are taken directly to the customers' homes or workplaces Brands are promoted using the best of direct marketing techniques like door-to-door marketing, B2B marketing, site marketing etc. Various industrial sectors, including telecommunications, finance and consumer products industry, to name a few have been benefitting out of the entry of Appco Direct into the Polish market. Leading companies have been getting high-volume customer acquisitions in these five years. Appco aims at taking things in the Polish market to even greater heights in the coming years.

Appco gives Thailand two eventful years

2009-07-15T02:26:00.000-07:00

Two eventful years- that's what people in Thailand had got, courtesy of Appco Direct. It was two years ago, in 2007, that Appco made its entry into Thailand’s direct sales market. Till then direct sales and marketing in the South East Asian country was following time-tested conventional routes and was rather uneventful. The last two years have seen things taking a totally unconventional turn; direct marketing has become something quite different for Thailand. Appco dared to break and rework all existing direct marketing concepts and blended conventional ideas with ground-breaking strategies and the results speak for themselves. Youngsters and the not-so-young, who never ever thought that they could become marketing professionals, surprised everyone around them by finding a place among the ranks of the most successful of marketing people of Thailand.

Appco has a 'very clear system'

2009-07-14T03:11:00.000-07:00

Keita Yamamoto from Sendai, Japan, commented on being promoted to ownership in 2007, “I chose Appco because it has a very clear system”. That is just one of the advantages of working within Appco Direct. The company, which believes in transparency at all levels, has a very clear system. Everything works perfectly well inside the organisational set-up of the company because everyone is clear about his or her aims, objectives and targets and has a very clear idea of what they have got to do, for the team, for the client and for the company. The company’s policies about customer interactions are also clear: it's worked out to keep the customers satisfied and always to safeguard their interests, at the same time promoting the business interests of the client companies.

Appco is all about positive thinking

2009-07-13T01:52:00.000-07:00

It's all positive thinking at Appco Direct. “No negatives please!” seems to be the plea that every beaming smile makes at Appco. The company, which was founded a decade and a half ago, has always been surging forward; the main element that fuelled this surge forward has always been the positive attitude, the undying optimism of its many employees and representatives. For them every marketing venture has always been akin to a war, one in which they have got to win. And for any battle to be won, it's the attitude, the spirit of the soldiers that matters. Appco's army of sales and marketing personnel has such an attitude, such a spirit as the asset and is always on to success, repeated one after the other. It's this kind of positive thinking that makes Appco go on and on, registering landmark achievements one after the other.

Appco weaves no magic wand!

2009-07-10T02:21:00.000-07:00

The feats achieved by Appco Direct can in many ways be termed 'magical', however, there's no magic wand being weaved here. It's by dint of hard work and the 100% dedication put in by the sales and marketing professionals at Appco that have been making business tick wonderfully. The goals set are attainable and so Appco moves ahead with confident strides. The support that they get from the clients and customers, who share a goodwill with the company also contributes to their success. And every success proves to be a confidence-booster to keep them working diligently. Appco has always been happy to appreciate, encourage and promote the hard work put in by people working for the company.

Appco takes the 'road less travelled'

2009-07-09T05:13:00.001-07:00

Over the course of its journey to the top in direct sales and marketing, it's the 'road less travelled' that Appco Direct has always chosen. When Appco first began over 15 years ago, there were many routes open to the company. Most of these routes were time tested ones that would have ensured smooth sailing. Appco wanted more than that, they wanted to be innovative leaders in direct sales, the company opted to take the 'road less travelled' – exploring strategies that were new and untried, like maintaining the relationship with exisiting customers, as well as building new customers, this combination has given excellent results to the company. Appco Direct took a big leap in becoming a leader in the field from then on and continues to retain its position.

10,000 sales a month: Appco's target in India for Telecom sector

2009-07-08T04:42:00.000-07:00

10,000 sales a month, that's what Appco Direct is targeting to achieve in India in the telecommunications sector. Appco in India and indeed globally has been making much progress in this sector. The company recently announced that it was aiming to achieve monthly sales figures in excess of 10,000.
At a time when the number of mobile phone users is sky-rocketing with hundreds of new connections being made every day, Appco believes that it is ideally placed to capitalise on its innovative sales and marketing strategies

Appco professionals: Always on the go

2009-07-07T03:32:00.001-07:00

Direct marketing, as a sector, has changed much after the arrival of Appco Direct. The kudos goes to Appco's spirited sales and marketing professionals who have made this happen. Appco professionals are of a totally different mould. Living and working in the present, they always think ahead of their times and do things that are wonderfully different from the usual marketing modus operandi. Appco professionals are constantly striving to outdo their own achievements. Trained to tackle the toughest of challenges and by nature adept at working out the best of strategies, Appco professionals are always on the go.

Why Appco doesn't depend on advertisements?

2009-07-06T02:15:00.000-07:00

In this age of brand awareness and cut-throat competition when advertisements mean a lot, it's interesting to note that a direct marketing company like Appco Direct does not depend much on advertisements in the media. So, irrespective of whether the product or service has visual media advertising backing it up or not, Appco Direct is sure to get their projected numbers. This is in no way suggesting that Appco is against advertisements. This is mainly due to the goodwill that the Company has earned in the course of years that has proved to be more effective than the conventional kind of advertising. Clients as well as customers, who are happy with what Appco Direct has been giving them, promote the Company by word of mouth. They spare no occasion to recommend the Appco name to others, thereby helping the Company grow and expand its client and customer base.

Appco Indonesia completes three successful years

2009-07-02T02:22:00.000-07:00

It was on June 12, 2006 that Appco Direct made its entry into the Indonesian market, under the successful leadership of Michael Moore. The first six months were indeed great, with Appco Indonesia focussing on the charities sector, where in due course they have established well. After just three months of working with the first client, the budget set for the year was accomplished. As a result of the kick-start of the Direct Debit Donor Programme, the Company had to bring in more clients. And then there was no looking back. Appco, gradually moved on to other sectors as well and many of the leading companies in Indonesia are now its clients. The customer base has expanded fast in the country with a population of over 240 million. Having completed three successful years in Indonesia, Appco Direct is steadily moving towards its target of 200 offices in the country by the year 2020.

Appco: Positive, Assertive...and unstoppable

2009-07-01T03:22:00.000-07:00

It's the attitude that matters in anything that you do - this is what Appco Direct believes in. It has always been Appco's positive attitude that has been spurring the company on the road to success. Positive and assertive, Appco professionals persevere till they have seen each marketing venture to its successful stage. Appco professionals know how to tackle their clients and customers to satisfy their needs to the fullest extent possible. They begin working on a project after studying each and every aspect diligently and then come up with the most suited of marketing strategies, and that too on a collective basis. Then, when the strategies and modes are finally decided, it's time for the go-ahead, on full throttle. And then, there's no stopping! This why they say people at Appco Direct are 'Positive, Assertive...and unstoppable'.

Appco grows by sharing

2009-06-30T03:30:00.000-07:00

As a successful direct marketing company, Appco Direct grows by sharing. In fact, it has always grown by sharing. Appco shares each of its successes with everyone who has contributed to its growth, from top to bottom. This is why every single member of the 'Appco family' gains and grows with the Company's own growth. Another major element contributing to the Company's success is that it has always enriched itself by sharing ideas and thoughts. Thousands of sales and marketing professionals spread all across the globe, working for Appco Direct, interact regularly and share their ideas, resources, knowledge and the energy that boosts their confidence and helps them make it to the top. It's also worth noting that the Company grows by sharing its expertise and also its manpower with its clients, albeit with the sole aim of promoting their business interests. It's thus, by sharing, that Appco Direct has been growing down the years.

Appco stands for change

2009-06-27T02:22:00.000-07:00

To be successful in whatever you do, you've got to change with the times – this is true in any industry. Appco Direct has always stood for change and is always up for a challenge. For any direct marketing company to give outstanding results, it's imperative for it to be dynamic. This is simply because marketing in general and direct marketing in particular, is always in a state of flux. Things change fast and keeping up with changes is not easy. And Appco is a company which knows that the route to success is not an easy one. However, they are only too eager to do analytical studies of market tendencies to devise the best of strategies to cope with changing trends. This keeps things ticking in their favour.

Appco Direct makes optimists out of cynics

2009-06-26T03:12:00.000-07:00

It's with a very positive and optimistic frame of mind that professionals from Appco Direct interact with you. And in the process, they could even effect a sea-change in your attitude. Take for example this man who was approached by a lady, who was an Appco representative. She began creating awareness about the activities of a nonprofit organisation, in Singapore, engaging in providing relief to cancer patients. The man of course agreed to hear her out, even though he was sceptical. He was sure that she would solicit donations in the end, which she did eventually. But by the time she finished speaking, he was convinced that it was not just another sales talk and that she was genuinely making a request to give something back to the world. He ended up signing up for Appco's Direct Debit Donor Programme, which enables members of the public to make monthly donations to the charity of their choice using debit cards. It's this shift in attitude that matters; and it is here that Appco Direct scores big time!

Appco's role in the FMCG sector!

2009-06-18T01:54:00.000-07:00

FMCG (Fast Moving Consumer Goods) is a sector in which Appco Direct has been involved in, for a long time now. Appco takes care of the clients' products at different stages, namely the introduction stage, the growth stage, the maturity stage and the decline stage. In the introduction phase, Appco helps clients introduce their product to the target market through research, consumer awareness and education and also through product trials. In the second phase, the growth stage, Appco helps the clients' products achieve growth through high volume sales and customer education. In the third stage, the product maturity stage, the clients' products are brought to a higher level in consumer's minds through brand awareness. In the final decline stage, Appco helps clients in establishing price awareness and initiating re-branding exercises. In the FMCG sector Appco resorts to using techniques like supermarket sampling and trial of product, street promotions, event promotions etc and has been delivering spectacular results. Many leading companies are now Appco's clients in the FMCG sector.

Appco targets hawker centres

2009-06-17T04:39:00.000-07:00

As part of its efforts to market Credit Cards, the Appco Direct has come up with a totally new kind of site marketing strategy. Appco representatives in Singapore have started targeting Hawker centres for their promotional activities. Appco professionals, equipped with all necessary paraphernalia, set themselves up at the entrance of popular hawker centres and target people going in and out. The main plus about this marketing technique is that people may find time to go through the brochures while they shop or eat. Either way, they find a few minutes to decide or leisurely think about signing up for the Credit Cards. If they are interested, Appco gives them the opportunity to sign up for the Cards immediately, on producing their identification papers and monthly CPF contribution statement. Appco is certainly most innovative in the direct marketing sector.

Appco: Creating The Perfect Platform

2009-06-15T23:18:00.000-07:00

The APPCO DIRECT is a leading direct marketing firm that represents a host of clients. Appco offers advancement opportunities in sales and marketing, client representation, and an incredible management team. If you are waiting to break into the marketing sector Appco is the place to be. Appco Direct is continuously growing and is always recruiting people to handle its ever increasing client base. Appco is the perfect platform to exhibit your talents in the most productive manner. All you need is good communication skills, a good hands-on approach towards solving problems, plenty of initiative and good team-working skills. You are sure to be exposed to a challenging and exciting work environment, where you will be expected to deal with customers on a face-to-face level. There are wide-spread opportunities in Client Representation, Customer Service and Sales and basic Marketing at Appco as they focus on business development for the more ambitious clients.

Appco Loved by All

2009-06-15T00:24:00.000-07:00

People associating with Appco - the customer, the client or the sales personnel - have only positive feedbacks about working with Appco. Appco believes in delivering the best to its workforce and for those who work along with it. Appco assists companies who want to improve customer relationships and find opportunities for growth in the customer & prospect base. Appco provides an opportunity to be proactive in responding to customer requirements and creates a sustainable competitive advantage for your business. Appco believes in sustainability and acts as a driving force to its sales force, who are consistently motivated to deliver the best. APPCO thus provide a scalable sales force, skilled in selling and promoting products and services to corporate companies and SMEs at all levels.

Credit cards, loans - Appco markets them all!

2009-06-10T02:11:00.000-07:00

Be it credit cards or personal and business loans, Appco Direct markets them all.

Appco's Financial Services arm, which is in fact a very specialised wing with many experienced, well-informed and high-profile professionals working in it, provides the right routes to market financial products and services, for optimum measurable results.

In the financial sector, Appco mostly does the marketing of Credit Cards and Corporate Charge Card and also deals with business loans, unsecured personal loans, mortgages, balance transfers etc. The mode selected is mostly B2B marketing and event-marketing. Of course there is a bit of doorstep marketing too, but it's mostly the B2B marketing and the event marketing techniques that give more results here.

In the finance sector, Appco has as its clients some of the most reputed financial organisations like Standard Chartered, HSBC, American Express, Citibank, Development Bank of Singapore, United Overseas Bank etc.

Appco: Bridging the gap!

2009-06-08T22:13:00.000-07:00

The Appco Direct with reputed international companies as its clients worldwide, has been setting trends in the direct marketing sector. It should be remembered that this achievement is in an area that many conventional companies fear to venture into. Direct marketing has always been a challenging field, but Appco has succeeded in making landmark achievements here. Appco, it has to be pointed out, is a conventional marketing company to a very great extent, with its moorings in the basics of marketing. At the same time, Appco has succeeded in crossing over to the realm of modernity and also in bridging the gap between the conventional and the modern. This accounts for the success that Appco Group has been recording down the years.

E Wie Einfach Launch

2009-06-07T23:15:00.000-07:00

Am 20. April 2009 startete die Appco Direct GmbH ihre neue Marketing-Kampagne für „E Wie Einfach“.
Die Kampagne wird hauptsächlich in Berlin und Leipzig durchgeführt werden, wo das Netzwerk der Appco Marketing Unternehmen ihren Fokus auf die Akquise von neuen Kunden für die Ein-Preis Strom- und Gasprodukte von E Wie Einfach legen werden.
Ein Team von 30 Verkaufsvertretern sammelte sich in einem Berliner Hotel für ein umfangreiches Training, durchgeführt von Thorsten Treptow von E Wie Einfach und Michael Scully, Vizepräsident und Geschäftsführer von der Appco Direct GmbH Deutschland.
Wir verstärkten unsere Beziehung aufgrund positiver Resultate beim Test in Frankfurt. Das Team hat gute Arbeit geleistet; nicht nur bezogen auf die Zahlen, sondern auch hinsichtlich der Qualität. Sie haben uns und das Management überzeugt, dies noch nach Berlin und Leipzig zu erweitern.
Wir sind der Meinung, dass Appco Direct in der Lage ist gute Restultate zu erzielen; wir rechnen mittelfristig mit hoffentlich 2000 zusätzlichen monatlichen Aufträgen und mit neuen Produkten.
Wir wissen, dass Appco und Cobra zu den weltweit führenden Unternehmen gehören. Und das passt hervorragend zu uns, da wir mit großen und fähigen Leuten arbeiten wollen.
Thorsten Treptow, Key Account Manager Vertriebspartner, E Wie Einfach Strom & Gas GmbH

“Eines der großartigen Dinge in unserem Geschäft ist, dass wir nicht nur im Auftrag eines Unternehmens handeln und sagen, dass wir ein Produkt verkaufen, sondern dass wir wirklich in eine Partnerschaft eintreten wollen. Und diese Partnerschaft erlaubt es unserem Unternehmen und dem unseres Klienten über einen langen Zeitraum hinweg zu wachsen und sich zu entwickeln.“
Michael Scully, Vizepräsident und Geschäftsführer Appco Direct GmbH
Das Ziel dieser Kampagne lautet: Bis Mai 2010 über 20.000 neue Kunden für E Wie Einfach im Osten Deutschlands zu erreichen und diese Kampagne im Laufe der nächsten Jahre in ganz Deutschland durchzuführen und viele Karrieremöglichkeiten für das Team zu schaffen.

Appco's Sales Force Attaining Targets with Certainty

2009-06-06T02:59:00.000-07:00

The APPCO Direct operates throughout Southeast Asia, including Malaysia, Singapore, Thailand, Indonesia and Philippines. The company has a credible workforce of over 1,000 full-time personnel who are highly skilled in sales and promotional activities. They are constantly motivated by the top leaders to deliver incredible results. The sales force are trained and retrained to contribute consistent measurable results.

The company provides a favourable environment to imbibe potentials and direct it to attain goals. People who work with the right attitude attain, as time goes by, excellent customer service skills. They eventually turn out to be good team players and keep themselves continuously motivated. The results are undoubtedly extraordinary.

Appco promises...and delivers too!

2009-06-05T04:14:00.000-07:00

Marketing companies are known for making tall promises, but when it's time to deliver they eat their own words! However, with Appco it's all different! Appco does make promises; and delivers them too, with all promptness. This is why Appco is a favourite of clients as well as customers. Clients and customers know that Appco will fulfil the promises made to them and hence rest assured. It's these very clients and customers who take the initiative to add more members to the Appco fold and thus contribute to the company's growth.

Appco has no secrets

2009-06-04T04:34:00.000-07:00

Appco is as transparent as can be and this is the key to success for any marketing company. Marketing is done best when there are no secrets between the client and the customer.

The candidness that Appco shows while dealing with clients as well as customers forms the strong foundation of business relationships. Appco's dealings with the clients are as transparent as the dealings with the customers. The customers are for Appco as valuable as the client companies and hence there is never an attempt to cheat the customers to help companies make profit. Moreover, Appco clients are all with big reputations in the market and do business seriously.

For Appco direct, the goodwill of all business partners and customers is crucial and they make sure that everyone's satisfied. Quite unlike companies that never bother about retaining the long-term support of the customers and only bother about bringing in profits. Such companies forget that it's the customers who are ultimately the pillars on which the success of any marketing endeavour rests. The result is that they (and their client companies) lose customer support. It's a clear awareness of these long-term effects that helps Appco succeed in working wonders in the direct marketing sector.

International German Speaking Owners deliver two fantastic speeches!

2009-06-02T02:49:00.000-07:00

European Owners Felix Herber (l) and Rene Neunteufal (R) were special guests at the Appco Direct GmbH Rising Star Meeting in Essen.

Felix, who was born and raised in Germany, started with the company while travelling in Australia and after only nine months was promoted to management at the age of 21. He ran the office in Cairns, Australia for one year and is now managing a team in London, England. One of his great strengths is his ability to motivate and inspire people and that was the topic he discussed at the meeting.

Rene is originally from Austria but joined the company while he was living in the UK. He managed a very successful office in Bristol before jumping at the opportunity to run an office in Barcelona, Spain, where he is currently based. His topic at the meeting was explaining how the Appco business model works all across Europe in many different languages.

Appco's Excellence in FMCG sector

2009-06-01T03:59:00.000-07:00

APPCO provides skilled manpower for the FMCG (Fast Moving Consumer Goods) sector, to assist with brand or product promotions, demonstrations and sales. After forming a thorough understanding about the clients' products, Appco provides services which can complement every stage of the product life-cycle, through Sales Promotion and Personal Selling.

In the Product Introduction Stage Appco helps to introduce your product to the target market through Research, Consumer awareness and education and Product Trials.

In the Product Growth Stage APPCO's expertise in sales promotions and personal selling can help your product achieve growth through High Volume Sales and Customer Education.

In the Product Maturity Stage, through establishing Brand Awareness and Customer Education, APPCO can bring your product to a higher level in consumer minds.

And in the Product Decline Stage of a product life-cycle, APPCO can help with establishing Price Awareness and initiating Re-branding exercises.

Appco Direct lends expertise to anyone who requires a face-to-face sales force targeted towards consumers or for business promotion.

Appco: Both Conventional And Offbeat

2009-05-30T00:22:00.000-07:00

The Appco Direct, with an enviable reputation in the direct marketing sector, has always been offbeat in thought as well as in implementing marketing strategies. It's no wonder that Appco has been able to stay ahead in the field of direct marketing. Appco professionals have always been trained to think offbeat to come up with innovative marketing techniques. At the same time, on the basics of sales and marketing, the Appco Direct has always been conventional. And with these conventional ideas as a strong base, the group is able to withstand the most adverse of climates, in the field of direct marketing.

Appco Direct: Proficient in its Endeavours

2009-05-29T01:28:00.000-07:00

As face-to-face Marketing experts, the Appco Direct is exploring newer avenues through the continuous improvement of its marketing strategies. Appco, through strategy consultation, innovative methods etc, helps clients take their brands, products or services directly to their chosen customers.

Appco's Turnkey Solutions provide a comprehensive strategy to answer all the Personal Selling or Sales Promotion needs of its customers. Whatever be its chosen target markets, solutions are provided to obtain optimum measurable results. This Turnkey Solution strategy has rendered spectacular results to Appco clients worldwide. A few of Appco's prominent clients include Standard Chartered Bank, HSBC, American Express (AMEX), Citibank, ABN Amro Bank, United Overseas Bank (UOB), AmBank and Development Bank of Singapore (DBS)

Appco and the Recession!

2009-05-28T04:08:00.000-07:00

Even as the whole world is trying to come to terms with the recession, the Appco Direct continues to deliver good numbers. Of all the direct marketing companies and groups spread across the globe, Appco is different in many ways. What's special about Appco is that, it maintains a personal kind of relationship with its client companies as well as with its customers. This, combined with other traits like dedication and the implementation of innovative strategies Appco continues to retaining the goodwill of both clients and customers. This has kept Appco afloat even in the times of the global slowdown.

Appco Direct Guarantees Results

2009-05-27T05:51:00.000-07:00

As a market leader, Appco Direct provides turnkey outsourced solutions to companies who wish to engage in Personal Selling or Sales Promotion activities. Appco helps clients attain their targeted goals and realize the dreams they have built for expanding their business. Whether it's a high-involvement product where lengthy explanations and demonstrations are needed or a fuss-free, low-involvement product where customers can make a decision immediately, Appco has the expertise to bring it directly and most efficiently to the targeted customer. Appco guarantees results and these results are measured through Sales, Lead Generation, Data Collection and Completed Questionnaires depending on the specific client's requirements. Appco helps clients reap immeasurable results in the best possible way.

Appco Direct's Credible Sales Force

2009-05-25T23:56:00.000-07:00

The backbone of Appco Direct is its credible sales force. Appco provides a scalable sales force, skilled in high volume transaction sales, targeting consumers at all levels. Whatever be the clients' needs, Appco provides optimum remedies. Appco complements the clients' existing sales force with a view to achieving cost-effective solutions and also helps the clients in building a sales team that suits the business and the product. Appco has marketing solutions for all kinds of high level and low level products. Appco works with Route-To-Market solutions like Event marketing, B2B marketing, residential door-to-door marketing, neighbourhood residential events etc. Appco has thus been conquering markets and continuously satisfying the needs of clients and customers alike.

APPCO- A MEMBER OF YOUR FAMILY

2009-05-24T22:52:00.000-07:00

Time to share an interesting bit of information about Appco - The Appco Direct and its team have become so intimate with its customers that they are almost a part of the customers' families.

The main reason for this closeness is the fact that Appco knows the likes and dislikes of each customer and their marketing moves are based on this understanding and on the intimacy that it shares with the customers and their families.

Appco professionals are accorded a warm welcome in houses all over the world, regardless of whether or not they have anything to promote or market. Appco professionals maintain a healthy relationship with their customers even when there is no marketing involved. This makes Appco special to customers.

Appco Direct Into Charity

2009-05-23T01:41:00.000-07:00

The APPCO Direct has established a specialised division to assist charities and nonprofit organisations in creating awareness about their work and also to raise the much needed funds.
It is important to note that Appco is not a third party fund-raising company and is not collecting money directly on behalf of a charity. Appco helps in facilitating this programme by providing professional manpower to create awareness for the charity. And all donations are made to a charity via the DDDP (The Direct Debit Donor Programme), which can only be made via a direct-debit application form that is processed by the concerned charity organisation. All donations are processed by the relevant banks and deposited directly with the charity.

Appco's plan of expansion in South East Asia.

2009-05-22T02:20:00.000-07:00

In the coming 12 months Appco is planning to open marketing offices in different parts of Jakarta and regional offices throughout Indonesia. Though Appco's beginning in Indonesia was in the charities division, the ultimate goal is of course to get into all sectors. Opening offices in the telecommunications, energy, entertainment and financial services area, the company has moved into an exciting time. Appco has been a success solely because of its keen interest in recruiting energetic and enthusiastic people in its dynamic team.

Appco's 'Basic Instinct' theory!

2009-05-20T23:57:00.000-07:00

The key to the enviable and spectacular kind of success that the Appco Direct has been enjoying down the years lies in its belief in a simple theory, a theory which Appco professionals love to call as the 'Basic Instinct theory'.

Appco's 'Basic Instinct' theory of marketing is very simple. Every sales and marketing professional at Appco believes that selling and marketing are among the most basic of human instincts in terms of interaction with one another and co-existing. Everyone is here in this world to sell and market something. This belief makes marketing one of the most integral elements of human life itself. It's this belief that has made Appco go on and on and emerge as one of the leaders in the field of direct marketing.

When a sales or marketing guy from Appco comes to you, he approaches you with this basic principle in mind and that works . He sees not only his customer, but also sees himself as part of this big marketing entity and so knows that we all need each other to survive. And the result? Its all in Appco's numbers!

Appco has well chalked out plans for Indonesia

2009-05-19T22:54:00.000-07:00

Now that Indonesia has also become part of Appco's marketing domain, big plans are in the offing regarding business promotions there.

Appco Direct, which has more than 800 offices in 26 countries, aims at opening 200 offices in Indonesia by 2020. Appco will bring to the Indonesian market some of the world's leading household brands. The promotion will be done using door-to-door marketing techniques, B2B marketing techniques and event marketing methods, as is usually done by Appco. In Indonesia, Appco will begin by concentrating on sectors that it has been specializing in - namely Telecommunications, Finance, Fast Moving Consumer Goods etc.

Appco also aims at bringing in as many Indonesian sales and marketing professionals under its umbrella as possible. For Appco Direct, making it big in the Indonesian market is important as it is fast becoming a leader in the direct marketing and sales in this part of the world.

Appco: Leader in direct sales and marketing

2009-05-19T05:53:00.000-07:00

For those who know about the Appco Direct, it won't be a surprise to hear that Appco is a leader in direct sales and marketing and is always trying to better itself all the time.

Every day begins for Appco Direct with the thought that goals are to be re-defined and new targets are to be set. Sales and marketing personnel at Appco strive to better their numbers daily. At the end of the day, most Appco professionals, the world over, would definitely have achieved their targets. This is unique about Appco that it strives to better its own targets and does not limit itself to the industry averages.

For a company founded one and half decades ago, the Appco Direct, has been on rising curve of growth. Today it is spread 26 countries and is a leader among sales and marketing groups. The Appco Direct has ties with the major companies in sectors like telecommunication, financial services, Fast Moving Consumer Goods sector etc.

Appco Direct DE

2009-05-12T05:35:00.000-07:00

The APPCO Direct is fast emerging as one of the leading face-to-face marketing companies by keeping abreast with changes promptly and is proving to be one among the most brilliant of strategists in marketing. The dedication of the marketing personnel and the hard work put in by the whole team at APPCO is the key to the kind of enviable success that the Group has been enjoying. In every country that features in the company's map, the APPCO Direct has succeeded as a leader in direct marketing.

Appco Direct Managers at the March Rising Star Meeting in Essen

2009-05-06T06:28:00.000-07:00

(L-R) Michael Scully, Marko Primus, Mirela Jeina, Michael Spaeth, Quentin Bill, Maechi Ebo, Maggy Anders, Sean Grant, Michael Feldmann and Jack Schmidt

The Appco Direct Rising Star Meeting in Essen was an incredibly successful meeting which saw two promotions to Management.
Michael Spaeth who originally started in the Dusseldorf office is now running out newest office in Wuppertal and Jack Schmidt who started in June 2008 is now the manager of the Leipzig office.
The meeting was a huge success and allowed everyone in the company to receive fantastic training tips from the most experienced people in the company.